Since our inception in 1993 by outdoor gear designer and company founder Dennis Brune, ALPS has become an innovation and customer satisfaction leader. Founder Brune enjoyed a successful career beginning in 1979 with the technical mountaineering manufacturer Kelty. He moved from product development to sales and marketing, then to management.
Brune had a vision of an outdoor company that would deliver high-quality performance gear priced within a comfortable reach for the everyday outdoorsman and woman. In essence, premium outdoor products whose performance exceeded the expectations of their price points. This combined with a focused attention on customer service has been a winning combination.